We say this is art

If you're not laughing your head off by 4'30", it'd be a shame.

“Strive not to be a success, but rather to be of value.” Albert Einstein

Vamos a TEDx Buenos Aires!!!

Increíble que tenemos el honor de participar! Espero verlos allá!!!

Bobby McFerrin

What he's doing here is tell the audience the 4 notes that constitue the basis for the pentatonic scale (if you have a piano around, play CDE GA).

What the audience does, assuming that very few has had any relevant music experience, is predict the rest of the scale, extending the range upwards and downwards.

It really is worthwile cheking out (3 mins)

The End of Eternity

"Any system like Eternity, which allows men to choose their own future, will end by choosing safety and mediocrity, and in such a Reality the stars are out of reach."

Isaac Asimov

Music choice of the 2009

Please follow me to Keith Jarret and Somewhere Over The Rainbow.

Beauty.

http://www.youtube.com/watch?v=eq0EWNuR1H8&feature=related

Unbelievable computer stuff

Please check out what this guy does. It's very nerdy and geeky, but absolutely worthwhile.

A lot of really neat music stuff

http://lab.andre-michelle.com/

Do you know what SoundBranding is?

Answer here:

http://polls.linkedin.com/p/71397/ynqcq

Unilever's end of year party

It was just great. A wonderful Argentinean band that struck a chord in everyone's mind in the 80's, some years after democracy recouped power, played in Unilever's end-of-year party.

The chorus still resonates:

"you got to come out of your inner hole"

Are we humans or are we musicians?

There's a moment in a musician's life where we have to ask the question...

Audiobranding Congress in Hamburg

This is just amazing. The industry is taking shape, and the network is expanding. Thanks to a great effort by the Audio Branding Academy, a Soundbranding congress is finally taking place in Hamburg, and we have been invited.

Your market is listening…

Do you have a memorable and distinctive sound-logo?
What sounds do your products make?
What does your website sound like?
What does your Point of Sale sound like?
Are your sounds consistent with each other?
What does your brand sound like?
What is the soundscape of your industry?
Who and what is the market listening to?
Are you branding the sound elements in your brand experience?
If you have a look-and-feel, why would you not
have a sound?